THE ORIGINAL CHARACTER CHALLENGE

 CREATIVE / STRATEGY / PRODUCTION


CLIENT: DEVIANTART DATE: FEBRUARY 2020

We prompted DeviantArt's online community of 45 million users to draw an original character.  We wrote a loose origin story to inspire artist and hired artist Dave Rapoza to draw an example of the prompt.  We wanted a creative way to show his process in video inspiring the community but also standing alone as an evergreen piece of content.   The contest duration was for weeks and winners were chosen by our features  artist.  

Screen Shot 2020-09-10 at 10.31.28 AM.pn

ENGAGE

DeviantArt is the largest online art community.  

INSPIRE

To inspire the community to participate in the challenge we worked with renowned illustrator Dave Rapoza.  We developed a prizing structure that accounted for expert and amateur artist and launched the campagin with a cinematic video. 

ACTIVATE

Phase 1 was to build some hype awarness blah blha blah blah 

ADVERTISING

Share the amazing things customers are saying about your business. Double click, or click Edit Text to make it yours.

Screen Shot 2020-09-10 at 10.30.57 AM.pn

...

Screen Shot 2020-09-10 at 10.31.28 AM.pn

ADVERTISING

Share the amazing things customers are saying about your business. Double click, or click Edit Text to make it yours.

25694.png

 ©2020 JULIAN SCHRATTER ALL RIGHTS RESERVED

  • DeviantArt
  • Instagram
  • LinkedIn