THE ORIGINAL CHARACTER CHALLENGE

 CREATIVE / STRATEGY / PRODUCTION


CLIENT: DEVIANTART DATE: FEBRUARY 2020

We prompted DeviantArt's online community of 45 million users to draw an original character.  We wrote a loose origin story to inspire artist and hired artist Dave Rapoza to draw an example of the prompt.  We wanted a creative way to show his process in video inspiring the community but also standing alone as an evergreen piece of content.   The contest duration was for weeks and winners were chosen by our features  artist.  

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 ©2020 JULIAN SCHRATTER ALL RIGHTS RESERVED

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