THE ORIGINAL CHARACTER CHALLENGE
CLIENT: DEVIANTART DATE: FEBRUARY 2020
DeviantArt prompted their online community of 45 million users to draw an original character. They sourced artist Dave Rapoza to draw an example of the prompt and wanted a creative way to show his process in video. I worked with the DeviantArt team to create this cinematic reveal. We also put together a social medai rollout to promote traffic to the activation.