MAXWELL "LAKE BY THE OCEAN" COVER

DESIGN / STRATEGY

CLIENT: SONY RECORDS DATE: JANUARY 2016

Maxwell asked me to create single artwork, lyric video and a design language that would carry throughout the albums artwork and rollout.  We achieved all three and Lake By The Ocean peaked at #1 on the R&B Billboard charts and went on to win a Grammy for Best R&B song.

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TEASE

DeviantArt is the largest online art community.  

PROMOTE

To inspire the community to participate in the challenge we worked with renowned illustrator Dave Rapoza.  We developed a prizing structure that accounted for expert and amateur artist and launched the campagin with a cinematic video. 

ACTIVATE

Phase 1 was to build some hype awarness blah blha blah blah 

LYRIC VIDEO

Share the amazing things customers are saying about your business. Double click, or click Edit Text to make it yours.

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 ©2020 JULIAN SCHRATTER ALL RIGHTS RESERVED

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