MAXWELL "LAKE BY THE OCEAN" COVER
DESIGN / STRATEGY
CLIENT: SONY RECORDS DATE: JANUARY 2016
Maxwell asked me to create single artwork, lyric video and a design language that would carry throughout the albums artwork and rollout. We achieved all three and Lake By The Ocean peaked at #1 on the R&B Billboard charts and went on to win a Grammy for Best R&B song.
DeviantArt is the largest online art community.
To inspire the community to participate in the challenge we worked with renowned illustrator Dave Rapoza. We developed a prizing structure that accounted for expert and amateur artist and launched the campagin with a cinematic video.
Phase 1 was to build some hype awarness blah blha blah blah
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