DESIGN / STRATEGY
CLIENT: SONY RECORDS DATE: JANUARY 2016
Maxwell asked me to create single artwork, lyric video and a design language that would carry throughout the albums artwork and rollout. We achieved all three and Lake By The Ocean peaked at #1 on the R&B Billboard charts and went on to win a Grammy for Best R&B song.
DESIGN / STRATEGY
CLIENT: SONY RECORDS DATE: JANUARY 2016
Maxwell asked me to create single artwork, lyric video and a design language that would carry throughout the albums artwork and rollout. We achieved all three and Lake By The Ocean peaked at #1 on the R&B Billboard charts and went on to win a Grammy for Best R&B song.
EXECUTIVE PRODUCER / CREATIVE / ADMAT DESIGN / ANIMATION
CLIENT: INCUBUS DATE: SEPTEMBER 2019
Incubus asked me to photograph the band and design a Tour Admat for their 20YearsofMakeYourself tour. I created a alt version of their classic logo to signify the importance of this tour and give everything a brand new look. We incorporated Brandon Boyd's handwriting of his lyrics in the Admat to capture that nostalgic feeling. The design needed to translate to Marquee fronts, merchandise and billboards. To increase engagement I also created an animated version of the Admat to announce the tour.
Incubus asked me to create a unique visual for a tour commercial in place of the usual concert footage. There was a limited budget for the project so i had to source the greatest tool, creativity. I built a spinning platform to get them rotating in one place and combined that imagery with some handwritten assets from Brandon Boyd.