THE DEVIANTART PODCAST
CAMPAIGN / STRATEGY / CREATIVE
CLIENT: DEVIANTART DATE: FEBRUARY 2020
DeviantArt prompted their online community of 45 million users to Get Started creating art! To encourage this activation we filmed 10 creatives to "quick draw" something they randomly chose from a bowl. The goal of this campaign was to generate engagement from the community in the form of submissions, comments and views. We strategically chose to make the example art less intimidating then other campaigns to engage the amateur art audience and build rapport with them on the site.
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