20 YEARS OF MAKEYOURSELF TOUR

 CREATIVE / STRATEGY / PRODUCTION / DESIGN / PHOTOGRAPHY

CLIENT: INCUBUS DATE: SEPTEMBER 2019

 
IMG_2995.JPG

AWARNESS

Before we announced the tour we wanted to. build some social media hype for the band.  We announced a 20 Year "Make Yourself" collection inspired from the album artwork, held a pop up shop and meet and greet and had a secret intimate show at the Troubadour in Los Angeles

eFLZ6xGQ.jpeg

ANNOUNCEMNT

Before we announced the tour we wanted to. build some social media hype for the band.  We announced a 20 Year "Make Yourself" collection inspired from the album artwork, held a pop up shop and meet and greet and had a secret intimate show at the Troubadour in Los Angeles

IMG_3002 2.JPG

ADVERTISING

Before we announced the tour we wanted to. build some social media hype for the band.  We announced a 20 Year "Make Yourself" collection inspired from the album artwork, held a pop up shop and meet and greet and had a secret intimate show at the Troubadour in Los Angeles

IMG_2994.JPG

POP UP SHOP

We designed a collection commemorating Incubus' album MakeYourself. When we launched the collection we also announced a pop up shop in Los Angeles where fans could come and meet and take photographs with the band. 

banner-2.jpg

GIVEAWAY

The day before the pop up launched we announced that we would also be giving away 100 tickets to a surprise show in Los Angeles.  

IMG_2996.JPG

SUPRISE SHOW

We cordinated with Live Nation to have a show at the Troubador in LA. Creating an intimate one of a kind experience to see Incubus in a small setting. 

AVz_y3sA.jpeg

To announce the tour we shot some new press images and created an alt version of their classic logo to signify the importance of this tour and give a brand new look.  We incorporated Brandon Boyd's handwriting of his lyrics in the Admat to capture that nostalgic feeling.  The design needed to translate to marquee fronts, merchandise and billboards.  We created a unique visual for a tour commercial in place of the usual concert footage.  

Untitled-1.jpg
T8gSYnX5.jpeg

The hype we built up translated to shows selling out fast but to ensure continued brand awareness we prompted the bands fans to submit any questions about the MakeYourself era to be answered by the band.  We created short snippets and released these assets leading up to the first show.

MAKE YOURSELF "MINI DOC"

Incubus wanted to run a mini documentary before every show on their 20 Years of Make Yourself anniversary tour.  The goal was to build excitement for fans before they hit the stage. We shot a group interview  to create a narrative for the mini documentary and filtered through archive footage to tell the story of the pivotal Make Yourself era for the iconic rock band Incubus. .

25694.png

 ©2020 JULIAN SCHRATTER ALL RIGHTS RESERVED

  • DeviantArt
  • Instagram
  • LinkedIn